About Simply Works

Software should make running a small business feel simpler.

Simply Works LTD builds straightforward software for UK solo professionals — people doing the work, dealing with customers and running the business themselves.

The idea behind Simply Works

Useful software. Without the bloat.

A lot of small-business software starts simple and slowly turns into a huge system full of things most people never asked for.

Simply Works takes the opposite approach: find a real job that is annoying, repetitive or easy to forget, then build the smallest useful tool that makes that part easier.

The goal is in the name: software that simply works.

Solve a real problem

Start with something people actually have to deal with, not a feature looking for a reason to exist.

Keep it understandable

Good software should make the job clearer, not introduce a new pile of terminology and settings to manage.

Earn the complexity

New features should exist because they make the core job better — not because a SaaS product is expected to have them.

Why Simply Link exists

Finishing the job should not create another job afterwards.

Simply Link started with a very ordinary problem: once the work is finished, someone still has to ask for payment, remember who owes what, check whether they paid and follow up when they forget.

The payment itself is only one moment. The admin around it is the bit that keeps hanging around.

The problem in plain English

“I did the work. I should not have to feel awkward asking to be paid.”

An anonymised comment from a UK solo-business Facebook discussion. It is an example of the problem, not a Simply Link customer testimonial.

Simply Link gives that payment admin somewhere else to live.

Create the request, share it, track what is still due and let the system help with the remembering afterwards.

Built in Cornwall

Hi, I’m Jonjo.

I’m the founder of Simply Works LTD and the person building Simply Link.

I started Simply Works because I like software that has a clear job. Not another platform you have to organise your whole business around — just practical tools that remove a bit of friction and then get out of the way.

Simply Link is the first proper expression of that idea: helping solo professionals deal with the admin between finishing the work and getting paid.

Keep it focused

Simply Link does not need to run your whole business.

It just needs to do its part well.

What it is

  • A focused payment-request workflow for UK solo professionals.
  • A place to create, share, track and follow up on customer payments.
  • Built around the admin between finishing the work and getting paid.

What it is not

  • A giant accounting platform.
  • A CRM trying to run every part of your business.
  • Software full of features just because competitors have them.

Software that simply works

Finish the work. Let Simply Link help with what comes next.

Start with one real payment request and see whether Simply Link makes the bit after the job feel simpler.

Create your first payment request